About
Highly accomplished Creative Lead and Digital Design Strategist with over a decade of experience in UX/UI, brand identity, and immersive storytelling. Proven ability to build scalable design systems and craft intuitive product experiences across web, mobile, and XR, driving growth, clarity, and emotional resonance. Recognized for leading cross-functional teams to deliver high-impact projects, including VR games and interactive exhibits featured at SXSW XR and VIFF Signals.
Work
IX Labs
|UX/UI, Visual Designer
Vancouver, British Columbia, Canada
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Summary
Defined and executed end-to-end UX/UI, branding, and creative strategy for immersive cultural exhibits and mobile learning platforms. Collaborated with product and technical teams to align creative vision with functional requirements, delivering high-impact experiences.
Highlights
Led end-to-end UX/UI, branding, and creative strategy development for immersive cultural exhibits and mobile learning platforms, ensuring cohesive user experiences.
Partnered closely with product and technical teams to align creative vision with functional requirements, establishing robust design systems and interaction models across web, VR, and mobile.
Mentored junior creatives, fostering skill development and contributing to a high-performing design team.
Delivered high-impact creative assets and experiences that were prominently featured in national museum showcases, enhancing public engagement and brand visibility.
Maropost
|Brand Designer
Toronto, Ontario, Canada
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Summary
Led a comprehensive global rebrand for a mid-market SaaS & e-commerce platform, overseeing creative direction across digital, motion, and event channels. Developed scalable design systems and integrated AI design tools to enhance efficiency and consistency in marketing and product initiatives.
Highlights
Directed a global rebrand initiative across digital, motion, and event channels for a mid-market SaaS & e-commerce platform, ensuring cohesive brand identity.
Built scalable design systems and templates using Figma and HubSpot, significantly accelerating campaign delivery and improving brand consistency.
Produced compelling motion, 3D, and product mockups to simplify complex SaaS/AI concepts for diverse audiences.
Integrated AI design tools, including Claude, Flow, Gemini, and MidJourney, into the design workflow, boosting speed and maintaining high-quality output.
Partnered strategically with marketing, product, and leadership teams to drive demand generation, successful product launches, and sales enablement.
Freelance
|Art Director, Digital Specialist, UX/UI
Remote, British Columbia, Canada
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Summary
Provided expert UX/UI, branding, virtual cinematography, and art direction services for diverse projects, including explorative VR games funded by the Canadian Media Fund, serving notable clients.
Highlights
Delivered comprehensive UX/UI, branding, virtual cinematography, and art direction for multiple high-profile projects.
Contributed to the development of unreleased explorative VR games, securing funding from the Canadian Media Fund.
Collaborated with clients such as Shib the METAVERSE, Low Tide Properties, and Time & Works Inc., ensuring creative excellence and client satisfaction.
Departure Lounge Inc.
|Art Director
Vancouver, British Columbia, Canada
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Summary
Directed cross-functional creative teams in developing VR and metaverse experiences, focusing on narrative cohesion, UX clarity, and real-time cinematic quality. Implemented advanced design workflows and led creative production from concept to deployment.
Highlights
Led cross-functional creative teams, driving narrative cohesion, UX clarity, and real-time cinematic quality across VR and metaverse experiences.
Developed innovative design workflows by integrating Unreal Engine, volumetric capture, and user research, balancing artistic vision with platform constraints.
Directed creative production for complex music video and digital twin projects, overseeing successful deployment from initial concept.
Collaborated with a volumetric capture team to develop concept art, UI/UX, motion graphics, and 3D assets for immersive media projects.
Created robust design systems and visual assets that consistently aligned with production goals and met aggressive project timelines.
VoPay International Inc.
|UI/UX Designer
Vancouver, British Columbia, Canada
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Summary
Maintained and updated accessible design systems and brand visuals for SaaS and B2B platforms. Ensured consistent brand identity and user experience across all digital touchpoints.
Highlights
Maintained and updated accessible design systems and brand visuals for SaaS and B2B platforms, ensuring compliance with accessibility standards.
Enhanced and updated existing design and accessibility systems, improving overall user experience and brand consistency.
Created compelling visuals for brand and social media campaigns, supporting marketing objectives and increasing engagement.
Dentsu One Sdn. Bhd.
|Creative Hybrid
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Led creative direction for high-profile campaigns, managing visual identity across multiple media channels from ideation to execution. Collaborated with cross-functional teams to ensure consistency and impact for major clients.
Highlights
Directed creative campaigns for high-profile clients, including WONDA Coffee and Pizza Hut, overseeing projects from ideation through execution.
Managed visual identity across diverse media channels, ensuring brand consistency and maximum impact.
Collaborated effectively with cross-functional teams to deliver integrated campaigns that met strategic objectives.
Contributed to successful campaigns for a portfolio of major clients, including Suntory, Honda, BONIA, and Duopharma.
Clan Malaysia Sdn. Bhd.
|Jr Art Director
Kuala Lumpur, Kuala Lumpur, Malaysia
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Summary
Led the development and design of creative strategy, corporate identity, and digital content for MyTheo. Supervised and designed visuals for pitches and campaigns, contributing to successful outcomes for prominent clients.
Highlights
Led the development and design of MyTheo's creative strategy, corporate identity, mobile application, website, promotional videos, and social media content.
Supervised and designed high-quality visuals from ideation to final polishing for critical pitches and campaigns.
Contributed to successful campaigns for major clients such as Nespresso, Toyota, Air Asia, AmBank, Maybank, and U Mobile.
Education
University of British Columbia
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Master
Digital Media
Courses
Art direction
Cinematics
Visual development
Unreal Engine
Interactive storytelling
University of Sunderland
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BA (Hons)
Advertising & Design
Courses
Strategic design thinking
Cross-media creative
Languages
English
Skills
Core Skills
Creative Brand Strategy, Research-driven design, Audience targeting, Cross-platform thinking, Art Direction, Visual storytelling, Brand development, Concept creation, Creative leadership, Campaign execution, UX/UI Design, Wireframing, Prototyping, User flows, Responsive design, Design systems, Interaction design, Accessibility principles, Visual Development, Storyboarding, Moodboards, Motion, Composition, Layout design, Team Collaboration, Cross-functional coordination, Feedback integration, Agile workflows, Problem Solving, Data collection and synthesis, Creative ideation, Iterative design process.
Technical Stack - UX/UI Design
Figma, Figjam, Adobe XD, Wireframing, Prototyping, Accessibility guidelines, Responsive design, Design systems, Unreal Engine (UI/UX implementation), Unity (UI/UX implementation).
Technical Stack - Creative & Visual Tools
Adobe Creative Suite (Photoshop, Illustrator, etc.), AI-assisted workflows.
Technical Stack - XR & 3D Production
Unreal Engine (Virtual cinematography, Interactive environments), Volumetric capture workflows, Cinema 4D, Maya, Blender, Substance Painter.
Technical Stack - Motion & Storyboarding
After Effects, DaVinci Resolve, Premiere Pro, Clip Studio Paint, Procreate.
Technical Stack - Development & Collaboration
Perforce, GitHub, GitLab, Agile/Scrum.